With blowout losses mounting and a season slipping away, the members of Comcast's "Bulls Post Game Live" show have brought in someone to help ease the pain. Host Mark Schanowski and studio analysts Kendall Gill and Norm Van Lier readily welcome the rich, full-bodied taste of Jack Daniels Whiskey to their post-game analysis.
What was once projected as a 50-win season for the Bulls is increasingly looking more like a 50-loss disaster. The Bulls pathetic field goal shooting, careless turnovers, and a perennial lack of any All-Stars have made it extremely difficult for Mark, Norm, and Kendall to stomach. With eyes welling up, Van Lier explained:
Don't get me wrong. I know I've got a job to do. But to sit in that studio for 82 games and watch that drive-and-kick bullshit is just hard on a man. It ain't right.
That's where the distinctive character of the Tennessee Sippin' Whiskey is expected to make a significant contribution.
Back in Lynchburg, Tennessee I was charcoal mellowed drop by drop and then left to age in a handcrafted barrel. That took some patience, but now I'm ready to be fully consumed. I expect my rich flavor and high proof to allow Norm and the gang to voice their true, uninhibited opinions about the Bulls.
In a recent pre-game rehearsal, Norm Van Lier spoke intensely about mooooving the basketball, taking hard fouls, and defensive rebounding. He then concluded an expletive laced tirade by pounding the studio table with his fist. Kendall Gill casually reiterated for the 20th time this season that he is in great basketball shape and would be available for a 10-day contract.
When asked how Jack Daniels should be kept when he's not working in the studio, a misinformed Stacey King responded, "Now, FREEZE IT.